Common Questions asked about migrating to GA4 (Google Analytics 4)
—The deadline for migrating to GA4 is fast approaching. Here we answer common questions about the difference between Universal Analytics and Google Analytics 4.
Latest Blog Posts
How your eCommerce website can reduce supply chain friction
With consumer expectations higher than ever, and brands increasingly wanting to own the eCommerce experience and customer journey, how can your website smooth out an uncertain supply chain?
How our priorities create a paradox of choice
Too many competing priorities create confusion, so when we're working with websites, being disciplined in our pursuit of less helps visitors with clarity of decisions and improves your conversion rates..
UX According to Nick Knowles
How could your website be organised and designed to better fulfil its purpose? Nick Knowles is well known for his DIY programmes on the TV, so is it time for an SOS refresh of your website, or is it just time for a bit of a clear out?
Why do women feel so discouraged from software development roles?
Diversity in digital roles is still challenge with the industry still overwhelmingly male dominated. So why are women so under-represented in software development roles and what can be done to accelerate the much needed balancing of our sector?
The importance of a website brief: how to begin creating a 'roadmap to success'
Understanding the context of a new website project is just as important as defining the expected outcomes and that all starts with an effective brief. Briefing is often a collaborative process in itself and allows you to find the ideal fitting agency for your project.
The importance of a website brief: The most common pitfalls
A project brief is the most important document for an agency. Every project begins with a brief of sorts, but what should those involved with commissioning agencies and running website projects include to write an effective brief?
Could podcasting be 2023's next post-pandemic tech casualty?
After some notable declines in new podcasts being published, Prolific North asks if Podcasting is the next casualty for the tech industry.
Opinion: Time for the Travel Industry to ‘check-in’ on cart abandonment
The travel industry has one of the highest cart abandonment rates. After hunting down the best deals, is it any wonder that consumers feel slightly nervous about double checking dates, cancellation policies and flight schedules.
Opinon: The past can’t be changed: review it, learn, reset and move on
In another column written for MediaCat Magazine, A Digital founder Andrew Armitage shares his thoughts on what we should banish to the past, and what we should take with us into 2023.
Opinion: It’s OK to be a ‘Marmite’ brand — as long as it’s authentic
As brands are scrambling to establish their market position and increasingly, their purpose, they're adapting their attitude to risk to help them stand out. Owning a position can take brands out of their comfort zone, but is that such a bad thing?