The importance of a website brief: The most common pitfalls
A project brief is the most important document for an agency. Every project begins with a brief of sorts, but what should those involved with commissioning agencies and running website projects include to write an effective brief?
Latest Blog Posts
Could podcasting be 2023's next post-pandemic tech casualty?
After some notable declines in new podcasts being published, Prolific North asks if Podcasting is the next casualty for the tech industry.
Opinion: Time for the Travel Industry to ‘check-in’ on cart abandonment
The travel industry has one of the highest cart abandonment rates. After hunting down the best deals, is it any wonder that consumers feel slightly nervous about double checking dates, cancellation policies and flight schedules.
Opinon: The past can’t be changed: review it, learn, reset and move on
In another column written for MediaCat Magazine, A Digital founder Andrew Armitage shares his thoughts on what we should banish to the past, and what we should take with us into 2023.
Opinion: It’s OK to be a ‘Marmite’ brand — as long as it’s authentic
As brands are scrambling to establish their market position and increasingly, their purpose, they're adapting their attitude to risk to help them stand out. Owning a position can take brands out of their comfort zone, but is that such a bad thing?
Opinion: A little bit of knowledge can be a dangerous thing
In this first column for MediaCat magazine, I was asked whether there's a relationship between age and wisdom. A contentious question, but evidence shows, there clearly isn't.
Why you might regret allowing a domain name to lapse
Domain names are one of your company's most valuable assets. But they might just become more valuable than you think, the day you no longer need it.
Are you ready for Google Analytics GA4?
If you use Google Analytics to track and report visitor traffic on your website then things are changing. Here’s what you need to know.
A Fond Farewell to Laura after 11 years
This month we're saying farewell to Laura who many of you will have spoken to and worked with since she joined A Digital way back in 2011!
Your Guide To Starting A Business Podcast
Podcasts have became increasingly popular over the last few years but how do you produce one people will actually listen to? This blog gives you the path to do just that with extra tips for producing a successful podcast!
Improve your website with Content Grouping reports in Google Analytics
Asses your content marketing efforts and see which sections of your site are impacting your business.