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Latest Opinion Posts
Andrew Armitage meets Website Planet
Website Planet sat down with Andrew Armitage to chat about why he started an agency and some of the challenges facing the industry.
Reflecting on Turing Fest 2023
Turing Fest is described as a cross-functional tech conference that takes place in Edinburgh. Now in its 8th year, Andrew Armitage shares his experience from his first time attending the 2 day event.
How our priorities create a paradox of choice
Too many competing priorities create confusion, so when we're working with websites, being disciplined in our pursuit of less helps visitors with clarity of decisions and improves your conversion rates..
Why do women feel so discouraged from software development roles?
Diversity in digital roles is still challenge with the industry still overwhelmingly male dominated. So why are women so under-represented in software development roles and what can be done to accelerate the much needed balancing of our sector?
Could podcasting be 2023's next post-pandemic tech casualty?
After some notable declines in new podcasts being published, Prolific North asks if Podcasting is the next casualty for the tech industry.
Opinion: Time for the Travel Industry to ‘check-in’ on cart abandonment
The travel industry has one of the highest cart abandonment rates. After hunting down the best deals, is it any wonder that consumers feel slightly nervous about double checking dates, cancellation policies and flight schedules.
Opinon: The past can’t be changed: review it, learn, reset and move on
In another column written for MediaCat Magazine, A Digital founder Andrew Armitage shares his thoughts on what we should banish to the past, and what we should take with us into 2023.
Opinion: It’s OK to be a ‘Marmite’ brand — as long as it’s authentic
As brands are scrambling to establish their market position and increasingly, their purpose, they're adapting their attitude to risk to help them stand out. Owning a position can take brands out of their comfort zone, but is that such a bad thing?
Opinion: A little bit of knowledge can be a dangerous thing
In this first column for MediaCat magazine, I was asked whether there's a relationship between age and wisdom. A contentious question, but evidence shows, there clearly isn't.