Go the Distance™ with A Digital
There needs to be a more sustainable approach to building websites. Building what you need, in a way that is manageable for the long term, avoiding the boom and bust that so many companies go through with a 'design refresh' every couple of years.
We created our own process called Going the Distance™ based on the #1 Amazon Best Selling book Holistic Website Planning by A Digital founder Andrew Armitage.
Learn more about our unique approach to building websites below.
Going the Distance™
Andrew Armitage explains the origins of our Going the Distance™ process.
Going the Distance™ is an 8-step process to planning your website
Data
Data provides a true description of your customers’ activities and behaviours, helping you connect with them and meet their needs.
Internal Process
A new website is the perfect opportunity to review your internal processes and explore how technology can make them more efficient.
Strategic Goals
How and why will creating a great experience with a new website enable your company to achieve their wider business strategy?
Technology
Whether it be to save time or money, to make life easier or to gather information, what is the technology needed to support your vision?
Audience
Understanding your audience is the single most important step in creating an effective content strategy so you can inspire them to take action.
Normalising Digital
Normalising digital is about creating a digital culture and asks you to think about how your leadership will support digital transformation across the business.
Content
Your audience want to be engaged and inspired by the stories you share, with a positive experience at every touchpoint.
Execution
Your plan to allow you to determine the target outcomes from each phase of your project and create accountability for those involved in its delivery.
Data
Data provides a true description of your customers’ activities and behaviours, helping you connect with them and meet their needs.
Internal Process
A new website is the perfect opportunity to review your internal processes and explore how technology can make them more efficient.
Strategic Goals
How and why will creating a great experience with a new website enable your company to achieve their wider business strategy?
Technology
Whether it be to save time or money, to make life easier or to gather information, what is the technology needed to support your vision?
Audience
Understanding your audience is the single most important step in creating an effective content strategy so you can inspire them to take action.
Normalising Digital
Normalising digital is about creating a digital culture and asks you to think about how your leadership will support digital transformation across the business.
Content
Your audience want to be engaged and inspired by the stories you share, with a positive experience at every touchpoint.
Execution
Your plan to allow you to determine the target outcomes from each phase of your project and create accountability for those involved in its delivery.
What we do
Do you want to turn your online presence into a powerful marketing machine for your business?
To make it all happen, you must understand where you are now. You need to benchmark your current performance before you can identify the gaps between where you are and where you want to be.