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Common Questions asked about migrating to GA4 (Google Analytics 4)

by Andrew Marketing, Strategy

The deadline for migrating to GA4 is fast approaching. Here we answer common questions about the difference between Universal Analytics and Google Analytics 4.

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by Andrew eCommerce

With consumer expectations higher than ever, and brands increasingly wanting to own the eCommerce experience and customer journey, how can your website smooth out an uncertain supply chain?

Tom Steward web sq

by Tom Design, Opinion

Too many competing priorities create confusion, so when we're working with websites, being disciplined in our pursuit of less helps visitors with clarity of decisions and improves your conversion rates..

Tom Steward web sq

by Tom Strategy, Design

How could your website be organised and designed to better fulfil its purpose? Nick Knowles is well known for his DIY programmes on the TV, so is it time for an SOS refresh of your website, or is it just time for a bit of a clear out?

IMG 6979 Facetune 10 08 2021 21 55 14

by Caitlin A Digital, Opinion

Diversity in digital roles is still challenge with the industry still overwhelmingly male dominated. So why are women so under-represented in software development roles and what can be done to accelerate the much needed balancing of our sector?

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by Andrew Strategy

Understanding the context of a new website project is just as important as defining the expected outcomes and that all starts with an effective brief. Briefing is often a collaborative process in itself and allows you to find the ideal fitting agency for your project.

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by Andrew Strategy

A project brief is the most important document for an agency. Every project begins with a brief of sorts, but what should those involved with commissioning agencies and running website projects include to write an effective brief?

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by Andrew Marketing, Opinion

After some notable declines in new podcasts being published, Prolific North asks if Podcasting is the next casualty for the tech industry.

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by Andrew Opinion

The travel industry has one of the highest cart abandonment rates. After hunting down the best deals, is it any wonder that consumers feel slightly nervous about double checking dates, cancellation policies and flight schedules.

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by Andrew Opinion

In another column written for MediaCat Magazine, A Digital founder Andrew Armitage shares his thoughts on what we should banish to the past, and what we should take with us into 2023.

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by Andrew Opinion

As brands are scrambling to establish their market position and increasingly, their purpose, they're adapting their attitude to risk to help them stand out. Owning a position can take brands out of their comfort zone, but is that such a bad thing?