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Confusion priorities traffic lights

How our priorities create a paradox of choice

Tom Steward web sq
By Tom on

Too many competing priorities create confusion, so when we're working with websites, being disciplined in our pursuit of less helps visitors with clarity of decisions and improves your conversion rates..

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Tom Steward web sq
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How could your website be organised and designed to better fulfil its purpose? Nick Knowles is well known for his DIY programmes on the TV, so is it time for an SOS refresh of your website, or is it just time for a bit of a clear out?

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IMG 6979 Facetune 10 08 2021 21 55 14
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A Digital , Opinion

Diversity in digital roles is still challenge with the industry still overwhelmingly male dominated. So why are women so under-represented in software development roles and what can be done to accelerate the much needed balancing of our sector?

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Strategy

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Andrew profile
By Andrew on
Strategy

A project brief is the most important document for an agency. Every project begins with a brief of sorts, but what should those involved with commissioning agencies and running website projects include to write an effective brief?

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Andrew profile
By Andrew on
Marketing , Opinion

After some notable declines in new podcasts being published, Prolific North asks if Podcasting is the next casualty for the tech industry.

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Andrew profile
By Andrew on
Opinion

The travel industry has one of the highest cart abandonment rates. After hunting down the best deals, is it any wonder that consumers feel slightly nervous about double checking dates, cancellation policies and flight schedules.

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Andrew profile
By Andrew on
Opinion

In another column written for MediaCat Magazine, A Digital founder Andrew Armitage shares his thoughts on what we should banish to the past, and what we should take with us into 2023.

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Andrew profile
By Andrew on
Opinion

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Andrew profile
By Andrew on
Opinion

In this first column for MediaCat magazine, I was asked whether there's a relationship between age and wisdom. A contentious question, but evidence shows, there clearly isn't.

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Andrew profile
By Andrew on
Marketing

Domain names are one of your company's most valuable assets. But they might just become more valuable than you think, the day you no longer need it.