7 Tips to Make the Most of your Website Personalisations
Personalisation has been a feature on websites and in email campaigns for a while and is often a recommendation for improving the user experience, especially with eCommerce.
Latest Blog Posts
Christmas...out of sight out of mind for another 12 months?
So that’s Christmas back in the loft for another year. Out of sight, out of mind for another 11 months. Or are you being a little hasty?
How do we know if a website has gone offline?
Hosting is out of sight, out of mind for most. But it can and does go wrong, so how do we know about it when it does, and how do we respond? Andrew Armitage shares details of our process to ensure your site is always available.
Andrew Armitage meets Website Planet
Website Planet sat down with Andrew Armitage to chat about why he started an agency and some of the challenges facing the industry.
Reflecting on Turing Fest 2023
Turing Fest is described as a cross-functional tech conference that takes place in Edinburgh. Now in its 8th year, Andrew Armitage shares his experience from his first time attending the 2 day event.
Measuring Scoreapp Events using Google Analytics 4 and Google Tag Manager
Scoreapp is a fantastic quiz funnel marketing app that can be used to attract marketing leads. But like all marketing, it needs to be measured. This article covers setting GA4 with Scoreapp to measure how effective your scorecard marketing is.
Common Questions asked about migrating to GA4 (Google Analytics 4)
The deadline for migrating to GA4 is fast approaching. Here we answer common questions about the difference between Universal Analytics and Google Analytics 4.
How your eCommerce website can reduce supply chain friction
With consumer expectations higher than ever, and brands increasingly wanting to own the eCommerce experience and customer journey, how can your website smooth out an uncertain supply chain?
How our priorities create a paradox of choice
Too many competing priorities create confusion, so when we're working with websites, being disciplined in our pursuit of less helps visitors with clarity of decisions and improves your conversion rates..
UX According to Nick Knowles
How could your website be organised and designed to better fulfil its purpose? Nick Knowles is well known for his DIY programmes on the TV, so is it time for an SOS refresh of your website, or is it just time for a bit of a clear out?
Why do women feel so discouraged from software development roles?
Diversity in digital roles is still challenge with the industry still overwhelmingly male dominated. So why are women so under-represented in software development roles and what can be done to accelerate the much needed balancing of our sector?