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UX According to Nick Knowles
How could your website be organised and designed to better fulfil its purpose? Nick Knowles is well known for his DIY programmes on the TV, so is it time for an SOS refresh of your website, or is it just time for a bit of a clear out?
Latest Blog Posts
![Female developer working on laptop](https://static.adigital.agency/transforms/images/136744/female-developer-working-on-laptop_438cb2b4d817c13dec1b464b781dc8b9.jpg)
Why do women feel so discouraged from software development roles?
![IMG 6979 Facetune 10 08 2021 21 55 14](https://static.adigital.agency/transforms/images/users/136759/IMG_6979_Facetune_10-08-2021-21-55-14_04034215a84ec028c84be832942cf91e.jpg)
Diversity in digital roles is still challenge with the industry still overwhelmingly male dominated. So why are women so under-represented in software development roles and what can be done to accelerate the much needed balancing of our sector?
![website briefing ideas on a wall](https://static.adigital.agency/transforms/images/136536/website-briefing-ideas_438cb2b4d817c13dec1b464b781dc8b9.png)
The importance of a website brief: how to begin creating a 'roadmap to success'
![Andrew profile](https://static.adigital.agency/transforms/images/users/12776/Untitled-design_04034215a84ec028c84be832942cf91e.png)
Understanding the context of a new website project is just as important as defining the expected outcomes and that all starts with an effective brief. Briefing is often a collaborative process in itself and allows you to find the ideal fitting agency for your project.
![Planning with post it notes](https://static.adigital.agency/transforms/images/banner-images/136463/planning-with-post-it-notes_438cb2b4d817c13dec1b464b781dc8b9.jpg)
The importance of a website brief: The most common pitfalls
![Andrew profile](https://static.adigital.agency/transforms/images/users/12776/Untitled-design_04034215a84ec028c84be832942cf91e.png)
A project brief is the most important document for an agency. Every project begins with a brief of sorts, but what should those involved with commissioning agencies and running website projects include to write an effective brief?
![Andrew Armitage Podcasting](https://static.adigital.agency/transforms/images/banner-images/136198/andrew-armitage-podcasting_438cb2b4d817c13dec1b464b781dc8b9.jpg)
Could podcasting be 2023's next post-pandemic tech casualty?
![Andrew profile](https://static.adigital.agency/transforms/images/users/12776/Untitled-design_04034215a84ec028c84be832942cf91e.png)
After some notable declines in new podcasts being published, Prolific North asks if Podcasting is the next casualty for the tech industry.
![Aircraft taking off over coastal region at sunset](https://static.adigital.agency/transforms/images/blog/135963/travel-industry-check-in-on-cart-abandonment_438cb2b4d817c13dec1b464b781dc8b9.jpg)
Opinion: Time for the Travel Industry to ‘check-in’ on cart abandonment
![Andrew profile](https://static.adigital.agency/transforms/images/users/12776/Untitled-design_04034215a84ec028c84be832942cf91e.png)
The travel industry has one of the highest cart abandonment rates. After hunting down the best deals, is it any wonder that consumers feel slightly nervous about double checking dates, cancellation policies and flight schedules.
![Man stood on travelator facing forwards](https://static.adigital.agency/transforms/images/136243/man-stood-on-travelator_438cb2b4d817c13dec1b464b781dc8b9.jpg)
Opinon: The past can’t be changed: review it, learn, reset and move on
![Andrew profile](https://static.adigital.agency/transforms/images/users/12776/Untitled-design_04034215a84ec028c84be832942cf91e.png)
In another column written for MediaCat Magazine, A Digital founder Andrew Armitage shares his thoughts on what we should banish to the past, and what we should take with us into 2023.
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Opinion: It’s OK to be a ‘Marmite’ brand — as long as it’s authentic
![Andrew profile](https://static.adigital.agency/transforms/images/users/12776/Untitled-design_04034215a84ec028c84be832942cf91e.png)
As brands are scrambling to establish their market position and increasingly, their purpose, they're adapting their attitude to risk to help them stand out. Owning a position can take brands out of their comfort zone, but is that such a bad thing?
![A little knowledge is a dangerous thing](https://static.adigital.agency/transforms/images/136024/a-little-knowledge-is-a-dangerous-thing_438cb2b4d817c13dec1b464b781dc8b9.jpg)
Opinion: A little bit of knowledge can be a dangerous thing
![Andrew profile](https://static.adigital.agency/transforms/images/users/12776/Untitled-design_04034215a84ec028c84be832942cf91e.png)
In this first column for MediaCat magazine, I was asked whether there's a relationship between age and wisdom. A contentious question, but evidence shows, there clearly isn't.
![Domain name in browser](https://static.adigital.agency/transforms/images/blog/131577/domain-name-in-browser_2440c688a9fb006725d20ab1d40b49ae.jpg)
Why you might regret allowing a domain name to lapse
![Andrew profile](https://static.adigital.agency/transforms/images/users/12776/Untitled-design_04034215a84ec028c84be832942cf91e.png)
Domain names are one of your company's most valuable assets. But they might just become more valuable than you think, the day you no longer need it.
![Google analytics GA4](https://static.adigital.agency/transforms/images/130800/google-analytics-GA4_438cb2b4d817c13dec1b464b781dc8b9.png)
Are you ready for Google Analytics GA4?
![Dean profile](https://static.adigital.agency/transforms/images/users/12777/dean-duffield_04034215a84ec028c84be832942cf91e.png)
If you use Google Analytics to track and report visitor traffic on your website then things are changing. Here’s what you need to know.