Crafting Structured Data for AI Responses
How to help the AI and search engines understand your content better by providing relevant context to ensure a higher quality of indexing. With code examples.
Latest Marketing Posts
7 Tips to Make the Most of your Website Personalisations
Personalisation has been a feature on websites and in email campaigns for a while and is often a recommendation for improving the user experience, especially with eCommerce.
Christmas...out of sight out of mind for another 12 months?
So that’s Christmas back in the loft for another year. Out of sight, out of mind for another 11 months. Or are you being a little hasty?
Measuring Scoreapp Events using Google Analytics 4 and Google Tag Manager
Scoreapp is a fantastic quiz funnel marketing app that can be used to attract marketing leads. But like all marketing, it needs to be measured. This article covers setting GA4 with Scoreapp to measure how effective your scorecard marketing is.
Common Questions asked about migrating to GA4 (Google Analytics 4)
The deadline for migrating to GA4 is fast approaching. Here we answer common questions about the difference between Universal Analytics and Google Analytics 4.
Could podcasting be 2023's next post-pandemic tech casualty?
After some notable declines in new podcasts being published, Prolific North asks if Podcasting is the next casualty for the tech industry.
Why you might regret allowing a domain name to lapse
Domain names are one of your company's most valuable assets. But they might just become more valuable than you think, the day you no longer need it.
Are you ready for Google Analytics GA4?
If you use Google Analytics to track and report visitor traffic on your website then things are changing. Here’s what you need to know.
Improve your website with Content Grouping reports in Google Analytics
Asses your content marketing efforts and see which sections of your site are impacting your business.
Guide To Search Engine Optimisation (SEO) in 2022 & Beyond
A fresh look at search engine optimisation (SEO) and how to rank your website in Google.
Email Marketing in 2021
With the rise in the prominence of Social Media Marketing, there has been lots of speculation that Email Marketing is dead. It most definitely is not!