Skip to Main Content
Score your website's performance - get a personalised report in 2 minutes →

We Need to Talk About Website Animations: GSAP, CSS-Only Motion, and Where Barba.js Fits In

Caitlin Holden
By Caitlin on

Most sites don’t have an animation problem, they have an intention problem. Here’s how we decide when to use GSAP, when CSS-only motion is enough, and when Barba.js is actually worth the extra complexity.

Latest Strategy Posts

Poor Security Padlock
Matt Shearing

Do I really need these security updates?

Security updates feel optional until it's too late. Learn how the six layers of web security work together, why outdated systems attract hackers, and how GDPR fines are hitting businesses that ignore basic precautions.

By Matt on Strategy , Opinion
Why Word Press Isnt Really Free Banner
Matt Shearing

Why WordPress Isn’t Really Free

WordPress may be free to download, but running a business site on it isn’t. Hidden costs pile up - plugin licenses, security tools, maintenance, and fixes when updates break things.

By Matt on Strategy , Opinion
Chat GPT Image Jul 23 2025 03 53 31 PM
Matt Shearing

Safety. Security. Accountability. Do we really trust AI?

We take you on a journey to explore this world-changing technology together. Form your opinions with us, only to discover that you will constantly challenge them. This is what it means to be human.

By Matt on Strategy , Opinion
Firmbee com e Memmp Uojlw unsplash
Matt Shearing

Pagespeed tricks for loading third party scripts via GTM

Tired of third party scripts dragging down your pagespeed scores? We've found a way of preventing this with a simple piece of JS inside our GTM container.

By Matt on Strategy
Google Analytics Chips on an Orange Background
Andrew profile

Common Questions asked about migrating to GA4 (Google Analytics 4)

The deadline for migrating to GA4 is fast approaching. Here we answer common questions about the difference between Universal Analytics and Google Analytics 4.

By Andrew on Marketing , Strategy
DIY project house renovation
Tom Steward web sq

UX According to Nick Knowles

How could your website be organised and designed to better fulfil its purpose? Nick Knowles is well known for his DIY programmes on the TV, so is it time for an SOS refresh of your website, or is it just time for a bit of a clear out?

By Tom on Strategy , Design
website briefing ideas on a wall
Andrew profile

The importance of a website brief: how to begin creating a 'roadmap to success'

Understanding the context of a new website project is just as important as defining the expected outcomes and that all starts with an effective brief. Briefing is often a collaborative process in itself and allows you to find the ideal fitting agency for your project.

By Andrew on Strategy
Planning with post it notes
Andrew profile

The importance of a website brief: The most common pitfalls

A project brief is the most important document for an agency. Every project begins with a brief of sorts, but what should those involved with commissioning agencies and running website projects include to write an effective brief?

By Andrew on Strategy
Clubhouse app on iphone
Andrew profile

What is Clubhouse App?

You may have heard about it, you might even have joined, but you may still be wondering, what is Clubhouse?

By Andrew on Marketing , Strategy
881
Nina Helme

Monthly Marketing Update : All Things Social Media

Let's talk effective social media strategies and how you need to adapt yours to each social platform to ensure you make an impact.

By Nina on Marketing , Strategy