Know where you're going before you spend a penny
Digital strategy and consultancy that gives you clarity on what to build, who to target, and how to measure success - so every investment delivers a return.
Planning your digital strategy
Managing your entire digital footprint can be overwhelming. And making sure you've got all the right things in the right place can be like looking for a needle in a haystack.
We've recognised the challenges businesses face when planning their website and digital strategies so we created our own unique process called Going the Distance™.
Going the Distance™ is an 8-step process that covers each element we feel is essential to build a successful website and forms the basis for our website discovery workshops.
Going the Distance™
Andrew Armitage explains the origins of our Going the Distance™ process.
What are the 8-steps in our Going the Distance™ process?
Data
Data provides a true description of your customers’ activities and behaviours, helping you connect with them and meet their needs.
Internal Process
A new website is the perfect opportunity to review your internal processes and explore how technology can make them more efficient.
Strategic Goals
How and why will creating a great experience with a new website enable your company to achieve their wider business strategy?
Technology
Whether it be to save time or money, to make life easier or to gather information, what is the technology needed to support your vision?
Audience
Understanding your audience is the single most important step in creating an effective content strategy so you can inspire them to take action.
Normalising Digital
Normalising digital is about creating a digital culture and asks you to think about how your leadership will support digital transformation across the business.
Content
Your audience want to be engaged and inspired by the stories you share, with a positive experience at every touchpoint.
Execution
Your plan to allow you to determine the target outcomes from each phase of your project and create accountability for those involved in its delivery.
Data
Data provides a true description of your customers’ activities and behaviours, helping you connect with them and meet their needs.
Internal Process
A new website is the perfect opportunity to review your internal processes and explore how technology can make them more efficient.
Strategic Goals
How and why will creating a great experience with a new website enable your company to achieve their wider business strategy?
Technology
Whether it be to save time or money, to make life easier or to gather information, what is the technology needed to support your vision?
Audience
Understanding your audience is the single most important step in creating an effective content strategy so you can inspire them to take action.
Normalising Digital
Normalising digital is about creating a digital culture and asks you to think about how your leadership will support digital transformation across the business.
Content
Your audience want to be engaged and inspired by the stories you share, with a positive experience at every touchpoint.
Execution
Your plan to allow you to determine the target outcomes from each phase of your project and create accountability for those involved in its delivery.
Digital Strategy Workshops
Digital strategy planning workshops are a great way to explore the full range of digital marketing opportunities for your business.
Working alongside your team, either remotely or in-person and following our Going the Distance™ approach, these goal-driven workshops will enable you to make the best use of your time and budget.
You'll be able to decide on the most effective tools and channels for your audiences and you'll walk away with a step-by-step action plan for you to follow.
Website Data & Analytics Audits
When planning your digital strategy, every decision you make should be informed by good quality data. We believe that knowledge is power, and that is why we offer website audits.
Get the data you need to make critical business decisions by auditing your tech-stack, content and assets, and website performance. Improve your system efficiencies and content deliverables, meeting your business goals and wowing your customers.
Strategy Planning and Digital Consultancy
Do you want to turn your online presence into a powerful marketing machine for your business?
To make it all happen, you must understand where you are now. You need to benchmark your current performance before you can identify the gaps between where you are and where you want to be.