Planning your digital strategy
Managing your entire digital footprint can be overwhelming. And making sure you've got all the right things in the right place can be like looking for a needle in a haystack.
We've recognised the challenges businesses face when planning their website and digital strategies so we created our own unique process called Going the Distance™.
Going the Distance™ is an 8-step process that covers each element we feel is essential to build a successful website and forms the basis for our website discovery workshops.
Going the Distance™
Andrew Armitage explains the origins of our Going the Distance™ process.
What are the 8-steps in our Going the Distance™ process?
Data provides a true description of your customers’ activities and behaviours, helping you connect with them and meet their needs.
A new website is the perfect opportunity to review your internal processes and explore how technology can make them more efficient.
How and why will creating a great experience with a new website enable your company to achieve their wider business strategy?
Whether it be to save time or money, to make life easier or to gather information, what is the technology needed to support your vision?
Understanding your audience is the single most important step in creating an effective content strategy so you can inspire them to take action.
Normalising digital is about creating a digital culture and asks you to think about how your leadership will support digital transformation across the business.
Your audience want to be engaged and inspired by the stories you share, with a positive experience at every touchpoint.
Your plan to allow you to determine the target outcomes from each phase of your project and create accountability for those involved in its delivery.
Digital Strategy Workshops
Digital strategy planning workshops are a great way to explore the full range of digital marketing opportunities for your business.
Working alongside your team, either remotely or in-person and following our Going the Distance™ approach, these goal-driven workshops will enable you to make the best use of your time and budget.
You'll be able to decide on the most effective tools and channels for your audiences and you'll walk away with a step-by-step action plan for you to follow.Digital Strategy Workshops
Strategy Planning and Digital Consultancy
- Discovery workshops
- Website and Bespoke Development
- System Integrations
- Data analytics and benchmarking
- Strategy Planning
- Content creation and marketing
- Goal setting and performance targets
- Campaign Planning
- Content Management
- Software integrations
- Full-stack development
- UX Design
- Bespoke Development
Do you want to turn your online presence into a powerful marketing machine for your business?
To make it all happen, you must understand where you are now. You need to benchmark your current performance before you can identify the gaps between where you are and where you want to be.