Grow your business with paid search and social media advertising
Pay-per-click (PPC) advertising has evolved rapidly in recent years, with paid search, shopping ads, social media and display remarketing all providing targeted options to help you reach new customers, attract visitors to your website and generate leads and sales. A well planned and managed PPC strategy has the power the add real brand growth for your business.
Whether you’re looking to partner with a PPC agency for the first time, need some help analysing your account data or feel your existing campaigns need a refresh, our certified ad specialists are fully equipped to take your digital advertising budget to the next level. From the early days of Google AdWords to the latest automation and machine learning technology, we'll help to keep your business ahead of the competition and in front of your customers.
Attract customers at the right time with Google Ads
Are you tired of missing out on potential customers who are searching for your product or service? Perhaps you're curious about how many extra website visitors a paid search campaign could attract?
You need to stand out from your competitors with well-crafted adverts that don’t just match the search criteria, but also trigger positive emotion in searchers.
Let our experienced team write keyword-rich text adverts that highlight your business with key messages at the very moment they are searching for what you offer.
Grow your ecommerce store with shopping ads
Google Shopping ads allow you to put your products in front of people who are searching for the things you sell. These visual ads attract searchers with a typically higher intent to buy.
Key to the success of Google Shopping ad campaigns is managing the data feed submitted to Google's Merchant Centre. Speak to us about managing your shopping campaigns so you can get the best return on your ad spend in this lucrative space.
Target and engage new audiences with paid social
Socia media has long been an important marketing channel for businesses and brands looking to reach new customers and engage their followers. However, over the past few years the focus has shifted from organic content to leveraging paid campaigns.
They key to a successful paid social strategy is the clever use of audience targeting, unique and relevant adverts, and enticing offers and calls-to-action are a must if you're wanting to stand out.
Facebook and Instagram advertising are a must if you're looking to grow your ecommerce brand, whilst LinkedIn provides the most comprehensive targeting options for those in B2B sectors.
Showcase your brand with high impact display ads
Display ads can help you reach people while they're browsing the internet and can appear on websites, mobile apps, YouTube or Gmail accounts. This could be to create brand awareness and prosepct for new customers or engage existing customers through retargeting.
The Google Display network (GDN) has the potential to reach 90% of world's internet audience and so the success with display ads lies with targetingt the right user at the right time on the right website.
Adding display ads to your PPC strategy is an effective way to build your brand, fill your pipeline with potential customers and turn interested audiences into sales.
But.. PPC also needs a great landing page
A conversion focused landing page is a web page that uses persuasive page elements to encourage visitors to take action and convert into new customers.
Our experienced web designers will build high performing landing pages within your website, CRM or dedicated landing page platform, ensuring they match your searchers intent and provide a seamless journey to purchase or enquiry.
Full-service PPC Management...
- Google Search Ads
- Google Shopping
- Bing/Microsoft Ads
- Facebook & Instagram Ads
- Linkedin Sponsored Ads
- Display & Video Advertising
- Dynamic Retargeting
- Automated ad campaigns
- Landing Page Optimisation
- PPC Strategy Planning
- PPC Budget Management
- Audience Targeting
- Ad Copywriting
- Product Feed Management
- SMART Campaigns
- PPC Conversion Tracking
- Programmatic advertising
- Regular Performance Reports
Questions about paid advertising
Can I just start an ad campaign to get more website visitors?
Well you can, but it's going to take more than that for your campaign to be successful. Simply paying to send traffic to your website with weak landing page or buying process will raise your cost-per-conversion and chip away at your ad budget without delivering the results you need.
How do I know what budget I should allocate to PPC?
This really depends on your sector and your growth ambitions which will naturally influence the approach we’d recommend. Competitive sectors can see high cost-per-click (CPC) rates which inevitably demand higher budgets. A monthly ad spend of £500 is the minimum for most campaigns, but we’ve managed campaign budgets of over £50,000.
How long are your contracts?
You'll see results pretty quickly, but it won't be overnight, so our minimum contract is 3 months. From there, it can depend on the scope of work we agree on, but rolling monthly contracts don't really give either you or us the time or commitment to focus on your wider strategic goals, so we'll normally define a term that's agreeable to us both.
I've used paid ads before but I didn't see the results I expected. Why might this have been?
There are several stages to each customer’s journey through a PPC campaign so the reasons why your results were disappointing could be varied. We’ll advise on your audience targeting, ad copy and landing page performance, all of which influence your return on investment.
Which type of ads are likely to perform the strongest?
This is where we’ll research your market and competitors to make suggestions that are in line with your budget and growth requirements. Ultimately though, we’ll be guided by data-led insights and react accordingly as results indicate the accuracy of your campaign.
Request a free ad account analysis
What our clients have said
“Andrew listened and offered lots of suggestions on how we could improve the site. We like working with him because he thinks beyond the technology - he works things through and considers how the website will best work for the business.”
Managing Partner, Burnetts Solicitors