Content strategy and audits
Content has the power to help businesses grow. But for many, its one of the most under-rated aspects of their marketing strategy.
Review your content strategy todayWhat makes a successful content strategy?
A clear content strategy basically boils down to 3 things.
- How clear is your content?
- Does your content build trust?
- Is your content sufficiently compelling to drive actions?
If any of these things are missing, your content strategy will under-perform and you'll fail to connect with your audience. But when your industry is filled with a seemingly infinite number of blog posts and it feels like everything has already been said, how can you build your authority and raise your profile?
We'll work with you to identify topics that are of high interest to your target market and support you with creating content across multiple formats including offline, social media, podcasts and video.
Are you planning a new website?
Your content needs to be well-structured (something we call information architecture) so it's easy to find and aligns with your business goals. But, your content isn't just copy and paste from a brochure you did last year, and it's way more than just a list of pages.
If you want to move your business forward, you need a content marketing strategy that tells your story, clarifies what you do and makes a clear case for why the buyer should choose you over the competition.
Let us work with you on producing a website content plan that will wrap around your audience personas, building trust and driving actions that convert.
Content Audits
With a content audit, we’ll help you identify gaps in your content, opportunities to consolidate sections or pages in your website and look for untapped potential for growth.
Using findings from exploring visitor personas, Google Analytics and other data sources, we'll look at visitor pain points and conversion issues that enable improvements to the user journey and stretching the performance of any under-utilised assets.
Website Audits
Review your content today
Let us 'mystery shop' your website in with a detailed content audit. We'll point out the gaps in your content, and tell you where the axe needs to fall to remove unnecessary noise and confusion.
Are you planning a new website?
Our experienced team of designers and developers can bring your content to life with an easy to use website that puts your content first.
Bespoke Website Design
Enjoy the limitless benefits of a bespoke website built entirely around the stories you need to tell.
Bespoke Website DesigneCommerce Website Build
Bespoke online shopping experience built around your business objectives and traffic strategy.
Build an eCommerce StoreWhat our clients say
A Digital have been professional and reliable, creating high-quality content that has resonated well with our audience. I’d recommend them as a social media partner.
John Watkins
Digital Marketing Manager, Derwent Pencils