Save Time and Money with a Discovery Meeting

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Written by Dean on 13th October 2016

Discovery Meetings with prospective clients allow us to increase the value we can bring to our website projects and digital marketing campaigns.

Discovery and its outcome

If you’re unfamiliar with the term “discovery”, it’s you using our expertise to understand your business challenges, objectives and desires, and developing a clear plan of action to solve and achieve them.

Think of it as a low cost, risk-free opportunity for you to share background information about your business and expand on your marketing objectives, whilst utilising our knowledge, ideas and experience to help you build a clearer picture of your goals, roles and responsibilities and a work plan that outlines tasks and timescales for both your team and your chosen agency.

We understand that your time is limited and that putting a few hours aside for a Discovery Meeting might not be easy, but we promise you’ll thank us for it – after all, if you’re about to sign up to a long term commitment with an agency, you need to ensure you’re working with trusted advisors.

You’re paying for discovery elsewhere

There’s a good chance you’re already familiar with the model of discovery, and have in fact paid for it.

For example, you may have hired an architect to draw up plans for a building or extension then had it built as a separate project. It’s the same when we pay for a checkup or consultation at the dentist, sometimes followed by another appointment for the actual treatment.

Unfortunately, many people don’t see us creatives, designers, developers or digital marketers in the same way as those above. But we are professionals, with professional experience. We invest heavily in ourselves every day to make sure we’re well equipped with the latest knowledge, trends, skills and tools to ensure our clients stay ahead of their competitors and get the best return on their marketing budgets.

Discovery removes risk

A Discovery Meeting removes the risk both for you and us. We both get the benefit of seeing how the relationship works in a few hours, rather than blindly entering a long term monthly or annually investment and hoping it works out.

You might spot something in the discovery meeting that could potentially prevent you from committing to a long term project with us. You can also decide whether our proposed plan of action is even something you’re attracted to – yes, you should turn down business that you feel isn’t a good fit. As we do.

How do I arrange a Discovery Meeting?

Our studio in Kendal, on the edge of the Lake District, gives you access to a team with over 10 years of experience of building websites and managing successful digital marketing campaigns.

The purpose of our discovery sessions is to ensure the project plan of your website or marketing campaign serves the goals of your business, be it increasing enquiries, email signups, speeding up business processes or generating more revenue online. We want 100% of your investment to be utilised as efficiently as possible and for you to see a return.

Following the meeting, we’ll have created a map of all the goals of the project or campaign, and a plan for achieving them which serves as our proposal with costings. Once you have those plans and prices, you can make better informed decisions on how and when you want to start the work.

Why not contact us today to learn more about how a Discovery Meeting could help you, before you commit to that long term contract with an agency.

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