Do you know how hard your website is working?

93% of online experiences begin with a search engine. Yet 88% of online consumers are less likely to return to a site after a bad experience.

We all know how important digital has become. Most customers now go online to research who and what is available, before they commit to buying from one particular business. Understanding how well you are doing and what you need to improve could make all the difference between being successful and wasting your time, money and opportunities.

A Walker study found that by the end of 2020, customer experience will overtake price and product as the key brand differentiator. And with the changes to Google Algorithms coming into play in May 2021 in the way it ranks websites relating to customer experience, it is more important than ever to ensure your website is performing well and where it isn’t, you can adjust it to ensure your traffic doesn’t take a hit.

A clear digital strategy will ensure you have a strong online profile so you can be found in search engines, provide consistent service to your customers and enable sales opportunities with marketing automation. Increasing your digital efficiency will save time, cut costs and grow your revenue.

Prioritise your Marketing Approach

Do you know what is holding back your performance and where you need to improve your approach to your digital marketing?

Even companies who consider themselves pretty digital savvy can have knowledge and skills gaps.

Our Digital Scorecard has been designed to help businesses identify ways to improve their digital capability and become more competitive in today’s global digital economy.

The scorecard benchmarks your digital marketing against your assets, strategy, profile and skills by asking you a series of questions. In less than 5 minutes, you'll receive a personalised report based on your answers explaining how you can improve your digital marketing, allowing you to immediately spot areas of weakness so you can prioritise your marketing approach to provide a digital experience that will support your brand, delight your customers and capture new sales opportunities.

Let’s talk strategy

As soon as you've finished our scorecard, you can book a FREE 30 minute strategy call with a member of the A Digital marketing team.

It provides a great opportunity for us to learn more about the issues you face and allows us to share our experience, so you can take away an action plan to kickstart your digital campaigns and grow your business in 2021.