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8 ways to improve your ecommerce site

1. Refresh you product photography

Quality product images can make a huge difference to your ecommerce site, you'll want to consider things like the background, lighting, colour but also the size of your image and quantity of product images you display. The ability to see a product from lots of different angles, and to zoom in and out will showcase your product better, in turn aiding online sales.

2. Segment your mailing list

Most businesses end up sending the exact same email to every single contact on their mailing list. However, you need to consider the diversity of the subscribers in your list. For example current customers, prospective customers, former customers etc. and each segment will be interested in something different. Segmenting these contacts will enable you to tailor your message to a specific audience.

3. Nail your unique selling proposition

Knowing who and what you offer as a business is important, and getting this across on your website will set you apart from your competition. Content is key here and having a clear origin story, value statement, manufacturing process, shipping/return policy etc. will aid in showing customers what you are all about.

4. Optimise your transaction emails

Most businesses use their transaction emails as a way of purveying information but they can be much more than that. Shopping cart abandonment email, order confirmation email, shipping confirmation email, and customer feedback email are all communications with customers and can be used as a major online marketing tool, and provide you with a solid call to action.

5. Use social media to drive engagement

It’s really important to focus on using social media as a sale and marketing tool and encouraging people to engage with you can provide helpful, insightful and relevant content. For example encouraging customers to upload pictures of themselves using your product on Instagram or reviewing it on Facebook can all help to aid sales.

6. Leverage analytics to dissect what works

There’s a huge amount of data to leverage from your online history and taking advantage of tools like Google Analytics can help you to see what worked and what didn’t when it came to customer conversion.

7. Be responsive and accessible on any device

With more and more customers using smartphones and tablets to make purchases, having a mobile-friendly website is a must. Without this you could be missing out on business, not to mention hearing from disgruntled and previously interested visitors annoyed at how difficult it is to get around your site.

8. Deliver one of a kind customer service

Improving each visitor’s experience with your website can help to make you stand out online. Look into how you can improve the usability of your website by helping your customers throughout every part of your sales funnel. (E.g. this could be email or phone support, an online chat service) The more helpful you are to your customers the more likely your customers will be happy with your business.

Andrew profile

Andrew is the founder of multi-award winning A Digital and believes that technology should be an enabler, making a positive impact on the way people live and work.

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