Create a great digital experience for your travel or tourism business
Attract more visitors, generate bookings and sales, and improve internal management processes with a custom built website, designed and developed using a highly secure platform with powerful integrations to connect every part of your business and deliver a smooth user experience.
A Digital have over 10 years experience guiding and implementing the digital transformation of several popular attractions within the leisure, travel and tourism sector, particularly those who need more than an off-the-shelf website to support high volumes of customers and bookings.
Whether you run a purpose built tourist attraction, natural heritage site, travel company, guided tours, museum, theme park or entertainment centre, we'll work with your team to create a 'best in class' website that'll make life so much easier for you and your customers for years to come.
Success for our clients
We're serious about partnerships and are proud to enjoy long-standing relationships with businesses across the UK and overseas, many who recommend us to others year after year.
Windermere Lake Cruises
A top 5 paid-for UK visitor attraction in the Lake District with over 1.6m visitors each year.
The website processed 130,000 ticket bookings during peak season in 2021, achieved through an interactive online timetabling and seating allocation system.
Fast loading pages and scalable server capacity ensures a positive mobile-first booking experience.
Lakeland Motor Museum
Indoor museum attraction in the Lakes housing classic cars, motorcycles and automobilia.
Featuring end-to-end ticket booking for visitors and families with arrival date and time selectors to maintain a safe and manageable flow of footfall throughout the day.
The website regularly processes up to 150 transactions a day and tickets can be purchased combined with a cruise on the lake.
Zeffirellis Cinema & Music Venue
Award-winning restaurants, live music venue and cinema showcasing the best in music and film attracting visitors from the UK and overseas.
The website uses several integrated systems allowing easy reservation for dining tables and music events, whilst film listings are pulled in via an API from specialist cinema software Veezi.
Customers choose a date and time, and proceed to payment.
Creating custom digital experiences using Craft CMS
Craft is our platform of choice. Used by thousands of leading enterprises including Jet2, Virgin Holidays, Visit Scotland, Word of Cruising and our own Windermere Lake Cruises. Craft is optimised for high performing websites without the need for unnecessary or bloated plugins.
A user-friendly content management system that seamlessly connects every working part of your website, designed and coded from the bottom up so you can eassily manage your events, routes, tickets, bookings, sales and customers, whilst also publishing content across your site with ease.
And as Craft is a headless CMS, this also offers increased flexibility and scalability, allowing delivery of your content via APIs for seamless display across different devices including mobile apps and outdoor digital displays.
Custom built booking systems and eCommerce integration
One of our core strengths is the ability to work on complex development projects that enables travel and tourism businesses to offer a wide range of visitor entry and booking options for customers. Advanced features such as online timetabling and allocated seating can add to the booking experience and improve efficiencies across your business.
Another benefit of Craft CMS is that it has its own eCommerce module that allows visitors on your website to make purchases and this can also be customised in a way that works for your type of visitor attraction or travel booking requirements.
We can also integrated your website with your in-house EPOS till system or other booking sites you may be listed on so that everything's in sync with each other.
What we do
There's a need for a more sustainable approach to building websites. We use our own unique process Going the Distance™ an 8-step process that ensures longevity for your website and business growth.
Strategy & Systems Planning
- Visitor data and user behaviour analysis
- Customer journey mapping
- Website content planning
- Site structure mapping
- Software integration feasibility
- Hosting capacity requirements
- Back-office management plan
UX Website Design & Build
- Wireframing and prototyping
- Mobile-first UX design
- Back-office management
- Optimum page speed and SEO friendly
- Mobile app content feeds
- Personalised reporting options
- Multi-language and international targeting
Custom Features & Integrations
- Ticketed entry booking system
- Online timetabling and allocated seating
- Digital signage and IT integrations
- Multi payment processors
- EPOS till integration
- Multi-attraction site booking
- 3rd party booking site integration
Why choose A Digital?
Don't take our word for it
Creating positive client experiences.
A Digital have been fundamental in ensuring we match the high expectations our passengers have from a world class visitor attraction
Book an intro call
Book a time for a friendly chat about your website and growth plans for the year ahead.