Serious about marketing.
Nearly half of all businesses (45%) don’t have a digital marketing strategy, but all are doing digital marketing.
As the country’s living rooms and offices and increasingly filled with a multitude of devices, having a plan to reach them is vital. In fact, having a plan will leave you 356% more likely to achieve success that working on ad hoc or unstructured activities.
Measure & Analyse
If you don’t know where you’re headed…
How will you know when you get there? A clear plan based on our Distance model will optimize your budget for the best results.
We’ll analyse the way your ideal customer behaves and thinks. We look at their values and interests. We map that information onto how you want to be positioned in the marketplace and help you develop key messages that will resonate with new customers.
Effective content marketing means creating digital assets that drive revenue. Building on your strategy we’ll guide you creating stimulating content across different channels that reaches your audience in a way they’ll understand.
Paid search and social
To build awareness and drive actions, paid search and target social media campaigns can generate leads from your perfect customer. Retargeting campaigns will re-engage visitors who have already shown an intent allowing you to capitalize on potentially missed opportunities.
Email marketing is one of the most frequent sources of ecommerce traffic and crucial to nurturing interest, building intend and driving sales. For companies looking to get the most for your campaigns, advanced segmentation and automation with personalized content will bring you results you never thought would be possible.
Truth told by data
Data gives vital clues on what should happen next and how to maximise every penny of your budget. Without it, your marketing is nothing but guesswork and unlikely to deliver on your strategy. Are you one of the 45% of businesses that fail to measure the details behind your digital campaigns? Strategic direction and delivery are dependent on data, and there’s very little that can’t be easily measured.