Business Story Telling With Steve Rawling

Andrew Armitage talks to former BBC TV journalist and Business Story telling expert Steve Rawling about what Business Story telling is and how a story can be used for a positive impact.

We discuss how telling a story and sharing both the positive and negative business experiences allows those listening to relate and learn more about who you really are as a business.

We look at how having clarity over who your audience is and not speaking in the abstract can enable you to reach potential leads easier.