Triple D Motosport

Driving retail growth to a wider audience using content, paid search and email marketing

Home page on iMac

The Brief

Triple D Motosport approached A Digital to develop a new website to help promote bike sales from their physical store, whilst also establishing the site as a source of revenue income through online sales of parts, clothing and accessories. The website needed to stay true to KTM’s high-vis orange branding, but with unique visual appeal and a fully functional e-commerce store that stood out amongst other UK dealers.

Thumbs up KTM riders
Mens casual clothing page close-up
Bikes page close-up
KTM road bike
Since A Digital took on our website and re-developed it for e-commerce, we have seen a massive 186% year on year growth in revenue from online sales. This growth is thanks to, not just the new responsive website, but the paid search and email marketing Dean manages for us.

Maria Crayston
Director, Triple D Motosport

Stats about Triple D Motosport website

Online supporting offline

When the website launched in late 2015, ongoing digital marketing, sales campaigns and regular maintenance enabled Triple D Motosport to quickly build an online audience and generate increasing levels of revenue.

In addition, there's been a noticeable rise in motorcycle sale enquiries through the site and more visitors to the physical showroom in Kendal.

KTM Duke and rider

Instant visibility with paid search

Google AdWords has played a major role in the growth of sales orders on the website, giving Triple D Motosport instant brand visibility at the top of Google search results whilst supporting seasonal sales campaigns and voucher code offers.

Riding a berm on a KTM bike
Tail whip on a KTM bike

Building an audience with effective email marketing

Successful email list building strategies have enabled Triple D to reach out to their customers with product newsletters and special offers. Email campaigns have been created and managed by A Digital, with high impact imagery and strong brand messaging resulting in open and click-through rates well above industry average.

Emails from Triple D Motosport

Always improving the customer journey

Content creation, visitor analytics, heat-mapping and visitor recordings are just some of the tools used to nurture and keep improving the visitor experience, whilst guiding them seamlessly through their purchasing journey.

Splashing through dirt on a KTM bike
Burning rubber on a KTM bike

An industry leading website supported by creative digital marketing campaigns means Triple D Motosport are always winning the race.

Visit the Triple D Motosport website here.