Project Overview

Triple D Motosport are the UK's leading retailer of KTM and GasGas motorcycles covering both offroad, street and track disciplines. Based in Kendal, our relationship now extends over 10 years during which we've built 2 eCommerce websites as well as managed their email and search campaigns to maximise sales.

Migrating to Craft Commerce

The current website for Triple D Motosport is built on Craft Commerce following a migration from their previous platform. 

During a migration, it's tempting to make wide ranging changes, addressing issues or limitations that might have built up over previous years. However, making too many changes at the same time introduces both technical and commercial risks, so it's unrealistic to expect all newly planned features to be introduced at once. The migration would be staged over several months to allow for testing and evolution on a platform that would support future growth.

Craft Commerce was chosen for it's strength at combining content publishing with eCommerce. Content is a key part of the customer journey for high ticket items and add-ons such as gear and parts, as well as being essential for search and email campaigns.

Craft Commerce also supports extensive customisation that can be a limitation in other eCommerce platforms. It gave us full control over the checkout process, the type of campaigns and promotions they could run and how each brand was represented on the site.

Supporting Marketing Campaigns

eCommerce extends well beyond the website and depends on other marketing channels to grow sales.

For our part, that includes Google search and shopping campaigns, as well as ongoing email marketing using Klaviyo.

Klaviyo was chosen for it's direct integration with the product catalogue and sales data, making it easy to build targeted campaigns based on customer preferences or previous buying behaviour. Several automations support customer engagement through email including welcome flows, abandoned browse and abandoned cart.